How we created the online presence of a luxurious retail store?
A luxurious multi-brand store wanted their premium in-store experience to be presented with a strong online presence. They wanted their customers to feel Stylito before they even stepped into the store. With premium offerings across cosmetics, fragrances, skincare, and haircare, the challenge was to:
- Create buzz around a brand-new name in the luxury space.
- Carry the store’s offline elegance into an online identity.
- Build a community that sees Stylito as the one-stop beauty destination.
Here’s how Stylito found its luxury voice online
We knew luxury needed to feel effortless. So we built Stylito’s digital personality on three pillars:
1. Aesthetic That Speaks Luxury:
While Stylito’s core identity was rooted in black, cream, and metallic tones to reflect luxury, each campaign carried its own color personality.
- For Valentine’s:
“Love is in the Gifts”
Romantic hues of reds and pinks to capture the warmth of gifting.
- For New Year:
“New Year, New You”
Fresh whites and golds, symbolizing new beginnings and celebration.
- For Women:
Celebrating Womanhood: Elegant purple and earthy tones, honoring strength and grace.
2. Content That Connects:
- Created engaging & community building content by launching festive & other campaigns, creating UGCs, presenting products and much more.
3. Voice That Inspires:
- Confident, stylish, and approachable tone that attracts all genders, age grounds and segments.
Festive chapter by Stylito Luxury
The purpose behind creating festive buzz through campaigns was not only seasonal promotion. Each campaign was created strategically to build a strong community. Each campaign carried its own visual identity, emotional narrative, and color palette, while staying rooted in the brand’s premium positioning.
Valentine’s – “Love is in the Gifts”
We positioned Valentine’s Day as a season of meaningful gifting.
- Theme: The value, love & depth behind a Valentine’s gift.
- Visual Language: Deep reds and romantic pinks.
- Content: Gifting guides, product spotlights for couples, and Instagram reels capturing the joy of gifting.
- Impact: Strengthened Stylito’s image as a go-to gifting destination for luxury beauty products.
New Year – “New Year, New You”
The New Year campaign focused on self-care and fresh beginnings.
- Theme: Reinvention and indulgence.
- Visual Language: Clean whites, gold accents, and celebratory tones.
- Content: Wellness-centered reels, carousel posts promoting skincare and fragrances, and motivational captions to inspire new routines.
- Impact: Drove strong engagement, aligning Stylito with aspirational lifestyles and personal growth.
Celebrating Womanhood
Launched around Women’s Day, this campaign highlighted women as the essence of beauty and strength.
- Theme: Empowerment and elegance.
- Visual Language: Elegant purples, earthy neutrals, and soft metallic tones.
- Content: Storytelling posts honoring women, product features curated as gifts for her, and reels celebrating individuality.
- Impact: Elevated Stylito’s emotional connect, showcasing the brand as a community that values its audience.
Other approach:
